“The embroidered options
this year are incredible.
So intricate and on the
great fitting jeans that
we know and love from
Evans –they have got
this down to an art!”

“Evans nails what denim
is about this season,
in cuts that flatter and
designs that I predict will
become wardrobe heroes.”

Victoria Pile

Director

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We’ve collaborated with British director Victoria Pile, best known
for Smack the Pony and Green Wing, on our latest campaign
#FashionThatFits.

Shot in Victoria’s signature comedic style the campaign features
a tongue in cheek narrative starring women like you and me
struggling to find their perfect fit. A topic she herself can relate
to; “We all know how annoying it is when a size 16 isn’t a size 16
(or whatever your alleged size is) … architects don’t use different
versions of centimetres depending on which building they’re
designing. So why, when it comes to trying on clothes, are
we condemned to the contortion cubicle? Jumping,
squeezing, flapping, twisting, flailing, thrusting –
a full body workout - all because on any given day
a 16 might mean anything from 12 to 20.”

We couldn’t agree with her more which is why we’re
proud to offer fashion that fits.

See the latest styles and
shop #FashionThatFits now.

Finding the right pair can be hard,
our style guide is here to help!

Trust our experts to
style your shape.