Introducing: Avenue

Introducing Avenue - plus size fashion

The home of comfort-meets-style! Avenue brings a variety of flattering shapes in the form of tops, dresses, jeans and more, fit for every occasion. With daywear, sleepwear and everyday lingerie at your fingertips, you’ll have no trouble finding something perfect for you on Avenue. Ready to update that wish list?


Perfect your everyday style with Avenue's array of casual clothing. Discover a wide selection of tops, ranging from button-up shirts, tunics, knit tops and basics. For a bold style, opt for a loud print. For something a little more versatile, try colour blocking with one of Avenue's many solid colour tops. As far as bottoms are concerned, Avenue boasts the best of plus size denim. With styles available in a variety of cuts and lengths, you're sure to find your perfect fit!


Avenue knows it’s what’s underneath that counts. That’s why they bring you some of the most comfortable, most stylish intimates out there! Designed with comfort in mind, discover wire-free and back-smoothing bras, as well as essential underwire and moulded cup bras. Find a vast selection of shapewear, everyday briefs and lace panties, perfect for whatever your day has planned. When it comes to sleepwear, no one rivals Avenue's selection! Flaunting bold prints and bright colours, find playful matching sleep sets, nightgowns, chemises and robes, created with your curves in mind.


When the weather warms up, shop Avenue's range of form-flattering swimwear. Printed one-pieces? Check. Curve-loving tankinis? Check. Floaty swim dresses? Check. Summer style has never looked better! 


Is your wardrobe in need of an update? You know what to do - head on over and check out the full collection from Avenue!


Happy shopping ladies!