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The Shape Experts

With over 85 years of experience in shape expertise for women sizes 14-32, we are the experts in shape.

Our handy guide isn’t about what you can’t wear, but focuses on what you can wear: what feels good, what will flatter your best features and fill you with style confidence.

Your Shape
Or Don't know your shape? Find out now in 2 simple steps with Our Shape Calculator
  • Lets Start Lets Start

    The Shape Calculator

    Tell us about your hip to shoulder ratio. Your shoulders are:

  • Result Apple Result Apple


    You have a voluptuous bust with a softer, fuller middle and narrow hips and legs.

    Dress to focus on your lovely legs and décolletage, and wear flattering draped fabrics that skim over your tummy.

    Styles to try:

    Wear Low Necklines Elongate your neck and torso with V-neck and scoop neck tops or try a longline tunic, kimono or jacket. The vertical line of the top will lengthen your body for a flattering, streamlined effect.

    Show Off Your Legs Slim fit, skinny and straight leg trousers will accentuate and lengthen your slimmer legs and draw the eye away from your tummy. Wear with a tunic top to lengthen your silhouette.

    Wear Wrap & Maxi Dresses Wrap and maxi dresses that fit your waist and skim over your middle will create the illusion of a nipped in waist and an hourglass shape.

    Did you know? Add vertical details such as vertical stripes, buttons on tops, scarves and open jackets and boarder print embroidery all draw the eye down and lengthen the body.



  • Result Busty Result Busty


    You have a full bust with narrower hips and bottom.

    Create balance
    with low cut tops and eye catching patterns on your bottom half to elongate your shape and make the most of your waist.

    Styles to try:

    Go For Low Cut Tops Don’t shy away from a low cut top, a scoop or v-neck will draw the eye down, flatter and minimise the bust. Vertical detailing, like buttons or stripes help elongate the body further. If you don’t dare go low, add a scarf or long necklace to break up a high neckline.

    Add A Dark Jacket Complete your outfit with a black or navy jacket but leave it open or un-zipped with a lighter colour top underneath to create an elongated silhouette.

    Accentuate Your Waist Define your waist with a skater or empire line dresses and flared skirts to balance out your top half and create an hourglass silhouette.

    Keep Colour On Bottom A splash of colour or pattern on trousers helps to draw the eye down and balance your busty proportions. Not so confident with colour? Try a dark, wide leg or palazzo trousers for the same effect.

  • Result Hourglass Result Hourglass

    Hour Glass

    You have a defined waist, with a full bust and bottom.

    Accentuate your narrow waist and balanced hips and shoulders and celebrate those curves.

    Styles to try:

    Choose Fitted or V-Neck Tops Opt for fitted tops that skim your curves and nip in at your waist. Peplums, scoop or tailored V-neck tops draw the eye down and highlight your narrower waist.

    Wear Tailored Jackets Tailored shirts or jackets and coats will smooth your silhouette, nip you in at your waist and compliment your curves.

    Slim Fit Skirts and Trousers A pencil skirt or slim fit trouser will lengthen your legs. Dark denim with a boot cut or wide leg is also super flattering.

    Eye Catching Accessories Adding a statement necklace or earrings takes focus away from your bust, or try wearing a scarf to draw the eye down.

    Tuck In Your Top Make your waist look even slimmer by wearing contrasting colours top and bottom, or tuck in your top for the same effect.

  • Result Pear Result Pear


    You have curvy hips and bottom with narrow shoulders and a a smaller bust.

    Create balance by drawing attention to your upper body and streamlining your lower half.

    Styles to try:

    V-Neck Or Wide Neck Tops Low cut tops will expose your neck to balance out your hips, and a wide neckline or open jacket will create the illusion of wider shoulders to balance your silhouette.

    Accentuate Your Waist Try skater, wrap or empire line dresses and flared skirts that nip you in at the waist and skim over your hips to balance your shape.

    Keep Colour Up Top Light, bright or patterned tops will draw attention away from your hips. If you’re a fan of black then use embellishment around the neckline and jewellery to draw the eye up.

    Streamline your lower half A wider leg trouser will balance your hips and create a streamlining effect. Try palazzo pants with a jacket as a flattering alternative to a dress at weddings.

X Not A Busty? An Hourglass? A Pear? An Apple? Discover other shapes
Navy Blue Pear Fit Linen Blend Wide Leg Trousers
Denim Pear Floral Patch Boyfriend Jeans
Black Pear Fit Tapered Trousers
Pear Indigo Straight Jean
Black Pear Fit Bootcut Jeans
White Pear Fit Check Shirt
Midwash Pear Jegging
Black Pear Fit Tube Skirt
Ivory Busty Fit Floral Shirt
Black Busty Floral Overlay Top
Ivory Busty Fit Border Print Tunic
Ivory And Blue Busty Bird Print Overlay Top
Purple Busty Check Shirt
Busty fit blue shirt
Busty fit printed top
Navy Blue Spotted Shirt Maxi Dress
Black Jersey Tube Skirt
Pink hourglass fit wrap top
Black Embroidered Bardot Top
Black hourglass fit wrap top
White Waterfall Cardigan
Black Palm Print Knot Maxi Dress
Black Frill Sleeve Midi Shirt Dress
Pink Built Up Vest
Pink Butterfly And Floral Print Kimono
Blush Pink Strappy Camisole Top
Ivory Floral Built Up Vest
Black Floral Sleeveless Kimono