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The Shape Experts

With over 85 years of experience in shape expertise for women sizes 14-32, we are the experts in shape.

Our handy guide isn’t about what you can’t wear, but focuses on what you can wear: what feels good, what will flatter your best features and fill you with style confidence.

Your Shape
Or Don't know your shape? Find out now in 2 simple steps with Our Shape Calculator
  • Lets Start Lets Start

    The Shape Calculator

    Tell us about your hip to shoulder ratio. Your shoulders are:

  • Result Apple Result Apple


    You have a voluptuous bust with a softer, fuller middle and narrow hips and legs.

    Dress to focus on your lovely legs and décolletage, and wear flattering draped fabrics that skim over your tummy.

    Styles to try:

    Wear Low Necklines Elongate your neck and torso with V-neck and scoop neck tops or try a longline tunic, kimono or jacket. The vertical line of the top will lengthen your body for a flattering, streamlined effect.

    Show Off Your Legs Slim fit, skinny and straight leg trousers will accentuate and lengthen your slimmer legs and draw the eye away from your tummy. Wear with a tunic top to lengthen your silhouette.

    Wear Wrap & Maxi Dresses Wrap and maxi dresses that fit your waist and skim over your middle will create the illusion of a nipped in waist and an hourglass shape.

    Did you know? Add vertical details such as vertical stripes, buttons on tops, scarves and open jackets and boarder print embroidery all draw the eye down and lengthen the body.



  • Result Busty Result Busty


    You have a full bust with narrower hips and bottom.

    Create balance
    with low cut tops and eye catching patterns on your bottom half to elongate your shape and make the most of your waist.

    Styles to try:

    Low cut tops, scoop or v-neckwill draw the eye down, flatter and minimise the bust. Or add a scarf or long necklace to break up a high neckline.

    Wear a dark jacketopen or un-zipped with a light colour top underneath to create an elongated silhouette.

    Define your waistwith skater or empire line dresses and flared skirts to balance proportions and create an hourglass silhouette.

    Colour or pattern on trousers will draw the eye down and balance your busty proportions. Not so confident with colour? Try a dark, wide leg or palazzo trousers for the same effect.

    <<p>Try our specialist range of Busty tops cut narrower at the waist and hips to flatter your shape.

  • Result Hourglass Result Hourglass

    Hour Glass

    You have a defined waist, with a full bust and bottom.

    Accentuate your narrow waist and balanced hips and shoulders and celebrate those curves.

    Styles to try:

    Choose fitted or V-neck tops and peplums to draw the eye down and accentuate your narrower waist.

    Wear tailored jackets, shirts and coats they will smooth your silhouette, emphasise your waist and compliment your curves.

    Slim fit skirts and trousers will lengthen and show off your legs. Dark denim with a boot cut or wide leg is also a super flattering style to try.

    Tuck in your top Make your waist look even slimmer by wearing contrasting colours top and bottom, or tuck in your top for the same effect.

    Try our Hourglass dresses and tops, these are cut smaller on the waist to accentuate your shape.

  • Result Pear Result Pear


    You have curvy hips and bottom with narrow shoulders and a a smaller bust.

    Create balance by drawing attention to your upper body and streamlining your lower half.

    Styles to try:

    V-neck or wide neck topsor an open jacket will expose your neck and create the illusion of wider shoulders to balance out your hips.

    Accentuate your waist with skater, wrap or empire line dresses and flared skirts that nip you in at the waist and skim over your hips.

    Keep colour and patterns up top to draw attention away from your hips. If you’re wearing black embellishment around the neckline has the same effect.

    Streamline your lower half with wide leg trousers.

    Try our specialist Pear range of denim, trousers and coats specifically designed with a more generous cut around the hips and thigh for the perfect, flattering fit.

X Not A Busty? An Hourglass? A Pear? An Apple? Discover other shapes
Navy Blue Pear Fit Linen Blend Wide Leg Trousers
Denim Pear Floral Patch Boyfriend Jeans
Black Pear Fit Tapered Trousers
Pear Indigo Straight Jean
Black Pear Fit Bootcut Jeans
White Pear Fit Check Shirt
Midwash Pear Jegging
Black Pear Fit Tube Skirt
Ivory Busty Fit Floral Shirt
Black Busty Floral Overlay Top
Ivory Busty Fit Border Print Tunic
Ivory And Blue Busty Bird Print Overlay Top
Purple Busty Check Shirt
Busty fit blue shirt
Busty fit printed top
Navy Blue Spotted Shirt Maxi Dress
Black Jersey Tube Skirt
Pink hourglass fit wrap top
Black Embroidered Bardot Top
Black hourglass fit wrap top
White Waterfall Cardigan
Black Palm Print Knot Maxi Dress
Black Frill Sleeve Midi Shirt Dress
Pink Built Up Vest
Pink Butterfly And Floral Print Kimono
Blush Pink Strappy Camisole Top
Ivory Floral Built Up Vest
Black Floral Sleeveless Kimono