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Evans HQ Shop The Sale Link Evans HQ

Shopping in the January sales can be heaven or it can be hell, fighting through the cold to be
presented with a higgledy piggledy rail of cast offs from last summer can put you off for life. But
the chance of finding that hidden gem reduced to a fiver is what keeps us coming back for more.

To make things that little bit easer this time we have had a chat with one of our fabulous expert
buyers from Evans HQ to give you the low down on what it’s like to be a buyer and how to
make the sales work for you.

Fiona Baum Fiona Baum

What made you decide to be a buyer?


From a young age I knew I wanted to be a
buyer, just like my aunt. While all my friends did
their work experience at beauty salons I went to
Debenhams for 3 weeks to help out the buying
team; it inspired me so much I went on to do a
degree and I have now been working in buying
for 8 years.

What’s your favourite part of your job?


I get to travel all around the world from New York
to India; looking for inspiration for our ranges or
visiting suppliers. Sometimes I have to pinch
myself when I find myself shopping somewhere
exotic and realise this is my job!

What’s your favourite bargain buy
you have found in the sales?


About 10 years ago I managed to find the most
gorgeous turquoise designer coat with big black
buttons, it was reduced to 70% off and I had to
have it! As it is such a classic cut and colour I
have been bringing it out every winter since.
Definitely worth it when you think about cost

Shopping Tips Shopping Tips

If you see something that you like, grab it and try it on. Things
always look different on the hanger, don’t leave it then come back as it might be gone.
If you like it chances are someone else will too.

Some key trends that are continuing in SS16 are lace, tapered
trousers and blush tones. There are lots of these around in the sales so grab
them while they are reduced and you will be set all season.

Basics are a fantastic investment in the sale, a white shirt or plain
jersey that can be dressed up or down, the plainer the item the more versatile it is.

Consider bringing a pair of heels shopping with you if you wear
them often as they change your posture and how things hang. When you are trying on a
dress or trousers pop them on to see how they look, then you can keep your comfy
shoes for trawling the shops.

Plan ahead - there are always lots of party dresses left over from the holiday
period that would be perfect for any spring weddings you might have coming up.

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