Evans is excited to announce their latest collaboration with popular London-based jewellery designer Alex Monroe. Entitled Alouette, the eight-piece collection stays true to Alex’s delicate signature style and launches exclusively in Evans stores and online from February 2013.
Paying homage to the glamour of the 1950s, the collection draws upon a dedication and love for nature with natural forms and organic patterns from the works of English textile designer, William Morris. Alex Monroe celebrates his 25th anniversary this year, and has stayed true to his original objective of making quality, wearable jewellery, whilst using nature as a metaphor to inspire themes of nostalgia and Englishness.
The UK Jewellery Awards 2008 saw Alex being awarded the prestigious title of ‘Designer of the Year’ with the judges saying: “his quality is perfect and his style is so consistent”. Alex also made the shortlist for this award in 2009 and 2010.
Alex Monroe is sold worldwide and 2012 has seen the opening of his very first stand alone store in London’s Borough Market.
Commenting on the partnership, Alex says: “I’m very excited to be working with Evans. I like to push the boundaries when collaborating and working with Evans reaffirms the egalitarian nature of my work. I believe in designing for an inclusive market and I have worked with Evans to design a collection which is both desirable and accessible. In terms of inspiration, I was interested in the notion of a young girl watching her mother dress for a glamorous evening in the 1950s, sitting at her dressing table and deciding which pieces of jewellery to wear; it was important to ensure it wasn’t an out of reach glamour.”
Fiona Ross, Managing Director of Evans, adds: “At Evans we are always looking for new ways to give our customers a great fashion experience and jewellery is key to styling an outfit. Alex’s belief in designing for an inclusive market fits really well with our ethos of providing inspiring feminine fashion for women of all shapes and we are really excited about the range.”