our culture and values
At evans our main goal is to be the first choice for the 16+ customer. Our success all comes down to having a rock solid set of values that we stand for as a brand. Read on to find out what we’ve committed to…
- Value
Celebrating curves
Goodbye size zero, hello size hero
Size zero. Not big, not clever, and, to our minds, definitely not what women are about. But because we’re all still being bombarded with images of skinny minnies, it’s up to us at evans to keep on celebrating curves.
Our whole business celebrates curves. That’s where our brand straplines of ‘created for curves’ and ‘love what you see’ come from. By using our devishly expertise to create fantastic fashion for curvy women, we really do help them look great and feel great.
Celebrating curves is all about giving our customers a great experience – from inspired customer design to irresistible fabrics, most wanted fashion items to the most rewarding loyalty programme on the high street.
So there you have it. Celebrating curves is what we do and what we help our customers do. Why is why it’s right at the heart of our very big-hearted brand.
Fashionable
Fashion – we love it!
We’re just as passionate about the world of fashion retail. In work and out of it, from the design studio to the shop floor, we’re right up to speed with the latest trends and how to make curvy women look and feel great.
In our non-stop quest to stay ahead, we make sure we look at things through our customers’ eyes at all times. After all, it’s their view of the high street that’s important.
Respectful
Because we’re worth it
Fact 1: Everyone has something special to offer.
Fact 2: When you put everyone’s special something together, what you get is quite extraordinary.
At evans we respect all this special-ness. That’s why we’re always open and polite with each other. Taking the time to listen. Asking our teams for honest feedback and giving it in return. Showing them we trust them, but challenging them to be the best they can be. Getting everyone involved in the business – everyone has a part to play.
Last but not least, being respectful means remembering that our customer always comes first. Why is why everything we do revolves around helping women look great, feel great and have a great experience
Value
Having it, giving it, living it
Yep, one of our four key values is…value. We all know that means affordable prices for our customers – which of course we make sure they get. But it also means a whole lot more.
There’s the way we add value for curvy women. Not just giving them the most gorgeous interpretations of the latest catwalk looks, but actually tailoring all that gorgeousness to their curves with proportion perfect fit.
We also value everyone we work with, not to mention the environment and the biggest team of all: planet earth. And of course we value all our customers – showing them just how much by helping them feel confident in their clothes.
That’s not just valuable, it’s priceless.